What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 29Oct17

Birkenstock Arizona Sandals in Taupe Suede Leather

Mar 29

Mar 29 Birkenstock Arizona Sandals in Taupe Suede Leather

Charlotte Casiraghi, Shoes

Diemme Garda Slip-On Sneakers in Black Suede

Sep 7

Sep 7 Diemme Garda Slip-On Sneakers in Black Suede

Shoes, Crown Princess Mette Marit

Zara Dress with Contrasting Sleeves

Oct 9

Oct 9 Zara Dress with Contrasting Sleeves

Princess Eugenie, Dresses

Gestuz Fally Skirt

Oct 4

Oct 4 Gestuz Fally Skirt

Crown Princess Victoria, Bottoms

Isabel Marant Lokyo Knee Boots in Black Suede

Sep 17

Sep 17 Isabel Marant Lokyo Knee Boots in Black Suede

Princess Eugenie, Shoes

Céline Trio Bag in Indigo

Aug 10

Aug 10 Céline Trio Bag in Indigo

Princess Eugenie, Bags

Gestuz Fally Blouse

Aug 6

Aug 6 Gestuz Fally Blouse

Crown Princess Victoria, Tops