What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 29Oct25-M1

Alberta Ferretti Tailored Trousers

Dec 16

Dec 16 Alberta Ferretti Tailored Trousers

Crown Princess Mary, Bottoms

Alberta Ferretti Tailored Double-Breasted Blazer

Dec 15

Dec 15 Alberta Ferretti Tailored Double-Breasted Blazer

Crown Princess Mary, Outerwear

Annikat Emerald and White Diamond Ring

Oct 15

Oct 15 Annikat Emerald and White Diamond Ring

Crown Princess Mary, Accessories, Rings

Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Feb 5

Feb 5 Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Crown Princess Mary, Shoes

Bruun Rasmussen Belle Epoque Emerald and Diamond Earrings

Dec 1

Dec 1 Bruun Rasmussen Belle Epoque Emerald and Diamond Earrings

Crown Princess Mary, Accessories, Earrings