What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 29Sept09

Zara Chunky Tweed Jacket

Feb 6

Feb 6 Zara Chunky Tweed Jacket

Crown Princess Victoria, Outerwear

Filippa K Velvet Bow Pumps

Jun 9

Jun 9 Filippa K Velvet Bow Pumps

Crown Princess Victoria, Shoes

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories