What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 29Sept13

Akris Sleeveless Asymmetric Sheath Dress in Navy & Black

Dec 28

Dec 28 Akris Sleeveless Asymmetric Sheath Dress in Navy & Black

Princess Charlene, Dresses

May 24

May 24 Walter Steiger for Akris Satin Ballet Flats in Black

Princess Charlene, Shoes

Lanvin Embellished Satin Flats

Dec 15

Dec 15 Lanvin Embellished Satin Flats

Princess Madeleine, Shoes

Celine Phantom Bag in Black Suede

Dec 11

Dec 11 Celine Phantom Bag in Black Suede

Princess Madeleine, Bags, Crown Princess Mette Marit