What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All tagged 2Apr17

Feb 1

Feb 1 Saint Laurent Sea, Sex, and Sun Trainers

Sarah Williams

Chrysi Vardinogianni, Shoes

Mar 19

Mar 19 Gucci Ramble Reversible Tote in Black/Rose Beige

Polka Popp

Charlotte Casiraghi, Bags

Nov 6

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Polka Popp

Charlotte Casiraghi, Shoes, Princess Elisabeth, Camille Gottlieb, Princess Eugenie, Prince Oscar, Crown Princess Mary, Savannah Phillips

Dec 29

Dec 29 Zadig et Voltaire Cici Patch C Sweater

Sarah Williams

Princess Madeleine, Tops

Dec 29

Dec 29 Valentino Studded Cotton-gabardine Jacket

Sarah Williams

Princess Madeleine, Outerwear

Dec 22

Dec 22 New Balance 420 Vintage Trainers in Baby Blue

Sarah Williams

Princess Madeleine, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 1 Saint Laurent Sea, Sex, and Sun Trainers

Mar 19 Gucci Ramble Reversible Tote in Black/Rose Beige

Nov 6 Adidas Stan Smith Shoes in Core White/Dark Blue

Dec 29 Zadig et Voltaire Cici Patch C Sweater

Dec 29 Valentino Studded Cotton-gabardine Jacket

Dec 22 New Balance 420 Vintage Trainers in Baby Blue

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