What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 2Apr24

Tara Jarmon Layered Sleeveless Top

Feb 14

Feb 14 Tara Jarmon Layered Sleeveless Top

Princess Marie, Tops

Mauboussin Tu Es La Sublime Fleur De Ma Vie Earrings in Rose Gold/Pink Sapphires/Rubies

Apr 16

Apr 16 Mauboussin Tu Es La Sublime Fleur De Ma Vie Earrings in Rose Gold/Pink Sapphires/Rubies

Princess Marie, Accessories, Earrings

Alexander McQueen Fitted Crepe Jacket in Pink

Mar 14

Mar 14 Alexander McQueen Fitted Crepe Jacket in Pink

Princess Marie, Outerwear