What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 2Apr26-Max

Elie Saab The Petit Wave Bag in Emerald Embossed Lizard Leather

Apr 2

Apr 2 Elie Saab The Petit Wave Bag in Emerald Embossed Lizard Leather

Queen Maxima, Bags, Princess Catharina-Amalia

Philip Treacy OC 110 Hat in Dark Green Satin

Dec 11

Dec 11 Philip Treacy OC 110 Hat in Dark Green Satin

Queen Maxima, Hats

Gianvito Rossi Gianvito 105 Pumps in Dark Green Nappa Leather

Sep 1

Sep 1 Gianvito Rossi Gianvito 105 Pumps in Dark Green Nappa Leather

Queen Maxima, Shoes

Max Mara Potente Coat

Dec 8

Dec 8 Max Mara Potente Coat

Queen Maxima, Outerwear, Princess Ariane, Princess Catharina-Amalia