What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

All tagged 2Dec13

May 17

May 17 Hogan Padded Coat in Navy

Polka Popp

Princess Beatrice, Outerwear

Mar 9

Mar 9 Natan Draped Shantung Dress in Navy

Heaven

Grand Duchess Maria Teresa, Dresses

Feb 25

Feb 25 Topshop Skater Dress in Purple

Polka Popp

Princess Beatrice, Dresses

May 2

May 2 Goyard Goyardine St. Louis PM Tote in Green

Polka Popp

Princess Beatrice, Bags

Oct 12

Oct 12 Oscar de la Renta Long Sleeve Gold Button Front Dress in Navy

Heaven

Queen Sofia, Dresses

Feb 15

Feb 15 Indiska Sienna Clutch

Sarah Williams

Princess Sofia, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 17 Hogan Padded Coat in Navy

Mar 9 Natan Draped Shantung Dress in Navy

Feb 25 Topshop Skater Dress in Purple

May 2 Goyard Goyardine St. Louis PM Tote in Green

Oct 12 Oscar de la Renta Long Sleeve Gold Button Front Dress in Navy

Feb 15 Indiska Sienna Clutch

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