What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 2Dec18-Z

Blackstone Lace-Up Shearling Boots

Apr 20

Apr 20 Blackstone Lace-Up Shearling Boots

Zara Phillips, Shoes

Musto Ladies Yard BR1 Jacket in Liquorice

Dec 21

Dec 21 Musto Ladies Yard BR1 Jacket in Liquorice

Zara Phillips, Outerwear