What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

Featured

Moschino Cheap and Chic Tailored Wool Jacket

Princess Beatrice, Outerwear

Moschino Cheap and Chic Tailored Wool Jacket

Princess Beatrice, Outerwear

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Princess Beatrice, Outerwear

All tagged 2Dec19-A

Nadia Shelbaya Emerald Beads Necklace

Sep 24

Sep 24 Nadia Shelbaya Emerald Beads Necklace

Crown Princess Mary, Dresses

Ralph Lauren Soft Ricky Tote Bag in Light Brown

Nov 3

Nov 3 Ralph Lauren Soft Ricky Tote Bag in Light Brown

Crown Princess Mary, Bags, Princess Marie

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories

Gianvito Rossi Gianvito 105 Pumps in Nude Python

Aug 26

Aug 26 Gianvito Rossi Gianvito 105 Pumps in Nude Python

Crown Princess Mary, Shoes

H&M Conscious Collection Silk Dress

Jun 8

Jun 8 H&M Conscious Collection Silk Dress

Crown Princess Mary, Crown Princess Victoria, Dresses