What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 2Jan17-BB

Emporio Armani Small Top Handle Classic Tote in Black

Mar 15

Mar 15 Emporio Armani Small Top Handle Classic Tote in Black

Beatrice Casiraghi, Bags

Moncler Dimitra Fur-Trimmed Down Coat in Navy

Jan 11

Jan 11 Moncler Dimitra Fur-Trimmed Down Coat in Navy

Beatrice Casiraghi, Outerwear