What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 2Jan17-BB

Emporio Armani Small Top Handle Classic Tote in Black

Mar 15

Mar 15 Emporio Armani Small Top Handle Classic Tote in Black

Beatrice Casiraghi, Bags

Moncler Dimitra Fur-Trimmed Down Coat in Navy

Jan 11

Jan 11 Moncler Dimitra Fur-Trimmed Down Coat in Navy

Beatrice Casiraghi, Outerwear