What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 2Jan20

Ralph Lauren Collection Slim Suede Belt in Pink

Jul 4

Jul 4 Ralph Lauren Collection Slim Suede Belt in Pink

Crown Princess Mary, Accessories

Joseph Kido Coat in White

Dec 1

Dec 1 Joseph Kido Coat in White

Crown Princess Mary, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Blush Pink Suede

Aug 31

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Pink Suede

Crown Princess Mary, Shoes