What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 2Jul25-Bea

Zara Maxi Bomber Jacket with Pockets

Jul 1

Jul 1 Zara Maxi Bomber Jacket with Pockets

Princess Beatrice, Outerwear

Harrys of London Aaron Slip-On Sneakers in Suede Cork

May 20

May 20 Harrys of London Aaron Slip-On Sneakers in Suede Cork

Princess Beatrice, Shoes

Anne Louise Boutique Gardenia Floral Dress

Jun 15

Jun 15 Anne Louise Boutique Gardenia Floral Dress

Princess Beatrice, Dresses