What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 2Mar23-MM

Pomellato Nudo Classic Earrings in Garnet

Mar 3

Mar 3 Pomellato Nudo Classic Earrings in Garnet

Crown Princess Mette Marit, Accessories, Earrings

The Fold Eltham Dress

Mar 3

Mar 3 The Fold Eltham Dress

Crown Princess Mette Marit, Dresses

Aspinal of London Large Essential Flat Pouch in Burgundy Croc

Oct 15

Oct 15 Aspinal of London Large Essential Flat Pouch in Burgundy Croc

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra