What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 2Mar24-Z

Tilly Sveaas T-Bar Necklace in Gold

Mar 2

Mar 2 Tilly Sveaas T-Bar Necklace in Gold

Zara Phillips, Accessories, Necklace, Countess of Wessex

Superga 2630 Cotu Shoes in White

Mar 2

Mar 2 Superga 2630 Cotu Shoes in White

Zara Phillips, Shoes

Paige Mayslie Jumpsuit in Black Stretch-Cotton-Blend

Mar 2

Mar 2 Paige Mayslie Jumpsuit in Black Stretch-Cotton-Blend

Zara Phillips, Jumpsuits

ME and EM Tux Longline Blazer in Pearl

Aug 26

Aug 26 ME and EM Tux Longline Blazer in Pearl

Zara Phillips, Outerwear