What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 2May20

Tabitha Webb Jessie Knit in Blue and White Chevron

May 6

May 6 Tabitha Webb Jessie Knit in Blue and White Chevron

Duchess of Cambridge, Tops

Patrick Mavros Ocean Tides Milky Quartz Earrings with 18ct Gold

May 5

May 5 Patrick Mavros Ocean Tides Milky Quartz Earrings with 18ct Gold

Duchess of Cambridge, Accessories, Earrings

Boden Aurora Midi Wrap Dress in Blue

Dec 18

Dec 18 Boden Aurora Midi Wrap Dress in Blue

Duchess of Cambridge, Dresses