What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 2May26-Athena

Peppermayo Lulita Maxi Dress

May 3

May 3 Peppermayo Lulita Maxi Dress

Princess Athena, Dresses

LK Bennett Eevi Espadrille Wedges in Beige Suede

Sep 28

Sep 28 LK Bennett Eevi Espadrille Wedges in Beige Suede

Princess Marie, Shoes, Princess Athena