What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 2Sept19-Elis

Vans Old Skool Shoes in Blue Fog/True White

Jul 31

Jul 31 Vans Old Skool Shoes in Blue Fog/True White

Princess Elisabeth, Shoes

Zara Flared-Buttoned Jeans

Aug 18

Aug 18 Zara Flared-Buttoned Jeans

Princess Elisabeth, Bottoms

Zara Short Parka with Tassels in Olive Green

Aug 18

Aug 18 Zara Short Parka with Tassels in Olive Green

Princess Elisabeth, Outerwear

Zara Scalloped Sleeveless Knit Top in White

Aug 18

Aug 18 Zara Scalloped Sleeveless Knit Top in White

Princess Elisabeth, Tops