What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 2Sept24-MT

Ice Watch Ice Generation Watch in Solar Sunrise

Sep 2

Sep 2 Ice Watch Ice Generation Watch in Solar Sunrise

Grand Duchess Maria Teresa, Accessories, Watches

La Milanesa Mini Summer Crochet Bag

Sep 2

Sep 2 La Milanesa Mini Summer Crochet Bag

Grand Duchess Maria Teresa, Bags

Carolina Herrera Belted Linen Jacket in Ivory

Jul 8

Jul 8 Carolina Herrera Belted Linen Jacket in Ivory

Queen Letizia, Outerwear, Grand Duchess Maria Teresa