What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 2Sept24-MT

Ice Watch Ice Generation Watch in Solar Sunrise

Sep 2

Sep 2 Ice Watch Ice Generation Watch in Solar Sunrise

Grand Duchess Maria Teresa, Accessories, Watches

La Milanesa Mini Summer Crochet Bag

Sep 2

Sep 2 La Milanesa Mini Summer Crochet Bag

Grand Duchess Maria Teresa, Bags

Carolina Herrera Belted Linen Jacket in Ivory

Jul 8

Jul 8 Carolina Herrera Belted Linen Jacket in Ivory

Queen Letizia, Outerwear, Grand Duchess Maria Teresa