What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 30Apr23-E

Bonpoint Double-Breasted Tailored Coat

Apr 30

Apr 30 Bonpoint Double-Breasted Tailored Coat

Princess Estelle, Outerwear

Handsome Stockholm Washable Leather Gloves

Mar 12

Mar 12 Handsome Stockholm Washable Leather Gloves

Crown Princess Victoria, Accessories, Princess Estelle, Princess Sofia