What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary attends COP31 - Day 2

November 11, 2026

Queen Mary attends COP31 - Day 2

November 11, 2026

On Tuesday, Queen Mary attended the second day of COP31 in Antalya, Türkiye.

Read more →

November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

Read more →

HGD Stéphanie, Bottoms

All tagged 30Apr25-Mad

H&M Premium Wool-Blend Coat

Apr 30

Apr 30 H&M Premium Wool-Blend Coat

Princess Madeleine, Outerwear

Veronica Beard Battista Dickey Blazer

Jun 18

Jun 18 Veronica Beard Battista Dickey Blazer

Princess Madeleine, Outerwear

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace