What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Swedish Royal Couple and Crown Princess Victoria host Diplomatic Reception

May 21, 2025

Swedish Royal Couple and Crown Princess Victoria host Diplomatic Reception

May 21, 2025

May 21, 2025

Latest Find

Featured

Helly Hansen Junior Loen Rain Jacket in Forest

Prince Oscar, Outerwear

Helly Hansen Junior Loen Rain Jacket in Forest

Prince Oscar, Outerwear

Prince Oscar, Outerwear

All tagged 30Apr25-Soph

Jane Taylor Vitula Hat in Pastel Pink

May 2

May 2 Jane Taylor Vitula Hat in Pastel Pink

Countess of Wessex, Hats

Beulah London Sienna Dress in Floral Bouquet

Apr 30

Apr 30 Beulah London Sienna Dress in Floral Bouquet

Countess of Wessex, Dresses

Giulia Barela Poetica Small Necklace

Mar 12

Mar 12 Giulia Barela Poetica Small Necklace

Countess of Wessex, Accessories, Necklace

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Prada Leather Pumps in Neutral

Feb 15

Feb 15 Prada Leather Pumps in Neutral

Countess of Wessex, Shoes

Sophie Habsburg Amber Clutch in Beige

Dec 27

Dec 27 Sophie Habsburg Amber Clutch in Beige

Countess of Wessex, Lady Louise Windsor, Bags, HGD Stéphanie