What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

May 17, 2026

Latest Find

Featured

ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All tagged 30Apr26

Mathilde Førster Straw Twist Trim Hat

May 17

May 17 Mathilde Førster Straw Twist Trim Hat

Princess Benedikte, Hats

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Bottega Veneta Intrecciato Knot Long Clutch

May 2

May 2 Bottega Veneta Intrecciato Knot Long Clutch

Queen Silvia, Bags

Dal Lago Slim Trousers

May 2

May 2 Dal Lago Slim Trousers

Prince Nicolas, Bottoms

Story Loris Nylon Tights in Rose

May 2

May 2 Story Loris Nylon Tights in Rose

Princess Adrienne, Princess Leonore, Bottoms

Holmm Nero T-Shirt

May 2

May 2 Holmm Nero T-Shirt

Princess Adrienne, Princess Leonore, Tops

Reiss Hybrid Overcoat

May 2

May 2 Reiss Hybrid Overcoat

Prince Alexander, Prince Gabriel, Prince Julian, Outerwear

Gallucci Cap-Toe Ballerina Flats

May 2

May 2 Gallucci Cap-Toe Ballerina Flats

Princess Adrienne, Princess Leonore, Shoes

Susan Szatmary x Bolon Port Dore Clutch

May 2

May 2 Susan Szatmary x Bolon Port Dore Clutch

Princess Sofia, Bags

Handsome Stockholm Essentials Unlined Gloves

May 1

May 1 Handsome Stockholm Essentials Unlined Gloves

Princess Sofia, Accessories

Amaia Crepe de Chine Cape

May 1

May 1 Amaia Crepe de Chine Cape

Princess Ines, Outerwear

Salvatore Ferragamo Viva Flats in Gold

Apr 30

Apr 30 Salvatore Ferragamo Viva Flats in Gold

Princess Beatrix, Shoes

Stella McCartney Leana Wedge Ankle Boots

Apr 30

Apr 30 Stella McCartney Leana Wedge Ankle Boots

Queen Maxima, Shoes

Claire Mischevani Aurelia Dress in Red

Apr 30

Apr 30 Claire Mischevani Aurelia Dress in Red

HGD Stéphanie, Dresses

Claire Mischevani Emilia Cape in Red

Apr 30

Apr 30 Claire Mischevani Emilia Cape in Red

HGD Stéphanie, Outerwear

Natan Couture Dipped Lamb Leather Wide Trousers in Green

Apr 30

Apr 30 Natan Couture Dipped Lamb Leather Wide Trousers in Green

Queen Maxima, Bottoms

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Carolina Herrera Floral-Embroidered Midi Dress in Sunset Multi

Apr 30

Apr 30 Carolina Herrera Floral-Embroidered Midi Dress in Sunset Multi

Queen Mathilde, Dresses

Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Apr 30

Apr 30 Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Princess Madeleine, Hats

Alejandro de Miguel Embellished Crepe Long Dress in Blue

Apr 30

Apr 30 Alejandro de Miguel Embellished Crepe Long Dress in Blue

Queen Sofia, Gowns