What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 30Aug06

ASICS OT Whizzer LO Trainers

Jul 22

Jul 22 ASICS OT Whizzer LO Trainers

Princess Stephanie, Shoes

Pedro Garcia D'Orsay Buckle Pumps

Nov 30

Nov 30 Pedro Garcia D'Orsay Buckle Pumps

Crown Princess Victoria, Shoes

Kay Unger Shirt Dress

Apr 19

Apr 19 Kay Unger Shirt Dress

Crown Princess Victoria, Dresses

Bottega Veneta Knot Clutch in Nude Perforated Leather

Nov 7

Nov 7 Bottega Veneta Knot Clutch in Nude Perforated Leather

Bags, Crown Princess Mette Marit

Jimmy Choo Elise Cage Pumps in Nude Leather

May 18

May 18 Jimmy Choo Elise Cage Pumps in Nude Leather

Crown Princess Mette Marit, Shoes