What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

Read more →

August 17, 2026

Latest Find

Featured

Acne Studios Velvet Draped Skirt in Apple Green

Pauline Ducruet, Bottoms

Acne Studios Velvet Draped Skirt in Apple Green

Pauline Ducruet, Bottoms

Read more →

Pauline Ducruet, Bottoms

All tagged 30Aug24-Max

Valentino Garavani Rockstud 125 Espadrille Wedge Sandals in Ivory

Aug 25

Aug 25 Valentino Garavani Rockstud 125 Espadrille Wedge Sandals in Ivory

Queen Maxima, Shoes

Marni Medium Trunk Shoulder Bag in Navy Leather

Mar 23

Mar 23 Marni Medium Trunk Shoulder Bag in Navy Leather

Queen Maxima, Bags, Queen Margrethe

Massimo Dutti Linen Straight Trousers in White

Jul 19

Jul 19 Massimo Dutti Linen Straight Trousers in White

Queen Maxima, Bottoms

Massimo Dutti Linen Plain Blazer in White

Jul 19

Jul 19 Massimo Dutti Linen Plain Blazer in White

Queen Maxima, Outerwear