What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 30Dec18

Hobbs Telula Dress in Navy Floral Print

May 6

May 6 Hobbs Telula Dress in Navy Floral Print

Lady Louise Windsor, Dresses

Hobbs Soraya Coat in Merlot

Oct 21

Oct 21 Hobbs Soraya Coat in Merlot

Lady Louise Windsor, Outerwear

John Lewis Aiyana Scallop Mid Heel Court Shoes in Navy Suede

Aug 26

Aug 26 John Lewis Aiyana Scallop Mid Heel Court Shoes in Navy Suede

Lady Louise Windsor, Shoes