What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 30Jan25-Max

Oscar de la Renta Wide-Leg Trousers

Jan 30

Jan 30 Oscar de la Renta Wide-Leg Trousers

Queen Maxima, Bottoms

Oscar de la Renta Keyhole Balloon-Sleeve Blouse

Jan 30

Jan 30 Oscar de la Renta Keyhole Balloon-Sleeve Blouse

Queen Maxima, Tops

Oscar de la Renta Double-Breasted Alpaca Wool Coat

Jan 30

Jan 30 Oscar de la Renta Double-Breasted Alpaca Wool Coat

Queen Maxima, Outerwear

SMAAK Amsterdam Bitti Bag

Nov 29

Nov 29 SMAAK Amsterdam Bitti Bag

Queen Maxima, Bags

Gianvito Rossi Martis Ankle Boots

Oct 6

Oct 6 Gianvito Rossi Martis Ankle Boots

Queen Maxima, Shoes