What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 30Jul20

Ulla Johnson Indra Dress

Sep 27

Sep 27 Ulla Johnson Indra Dress

Crown Princess Marie Chantal, Dresses

Massimo Dutti Spotted Print Dress

Aug 1

Aug 1 Massimo Dutti Spotted Print Dress

Queen Letizia, Dresses

Mint & Rose Sardinia Espadrille Wedges

Aug 2

Aug 2 Mint & Rose Sardinia Espadrille Wedges

Queen Letizia, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia