What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 30Jun16-Bea

Topshop Open-Front Bolero Jacket with Embroidered Back

Oct 5

Oct 5 Topshop Open-Front Bolero Jacket with Embroidered Back

Princess Beatrice, Outerwear

Carvela Lacey Court Shoes in Navy Satin

Mar 2

Mar 2 Carvela Lacey Court Shoes in Navy Satin

Princess Beatrice, Shoes

Saloni Iris Two-Tone Maxi Dress in Navy and White

Feb 27

Feb 27 Saloni Iris Two-Tone Maxi Dress in Navy and White

Princess Beatrice, Gowns

Wilbur & Gussie Charlie Clutch in Navy Silk with Crystal Starfish

Jan 22

Jan 22 Wilbur & Gussie Charlie Clutch in Navy Silk with Crystal Starfish

Princess Beatrice, Princess Eugenie, Bags