What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 30Mar23-MT

Etro Buckle-Fastening Leather Belt in Black

Mar 31

Mar 31 Etro Buckle-Fastening Leather Belt in Black

Grand Duchess Maria Teresa, Accessories

Alexander McQueen Cropped Wrap Blazer

Mar 26

Mar 26 Alexander McQueen Cropped Wrap Blazer

Grand Duchess Maria Teresa, Outerwear

Alican Icoz Medea Ring

Oct 22

Oct 22 Alican Icoz Medea Ring

Grand Duchess Maria Teresa, Accessories, Rings

Max Mara Alamaro Jumpsuit in Bordeaux

Oct 21

Oct 21 Max Mara Alamaro Jumpsuit in Bordeaux

Grand Duchess Maria Teresa, Jumpsuits

Bottega Veneta Intrecciato Knot Long Clutch in Burgundy

Sep 13

Sep 13 Bottega Veneta Intrecciato Knot Long Clutch in Burgundy

Grand Duchess Maria Teresa, Bags

Prada Brushed Leather Pumps in Black

Aug 26

Aug 26 Prada Brushed Leather Pumps in Black

Shoes, Grand Duchess Maria Teresa