What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 30May24-S

Christian Louboutin Kate 100 Pumps in Nude Leather

May 7

May 7 Christian Louboutin Kate 100 Pumps in Nude Leather

Princess Sofia, Shoes

Anine Bing Colette Bag in Oyster Embossed

May 23

May 23 Anine Bing Colette Bag in Oyster Embossed

Princess Sofia, Bags

2nd Day Chrissy Trousers

May 15

May 15 2nd Day Chrissy Trousers

Princess Sofia, Bottoms

2nd Day Chrissy Blazer

May 15

May 15 2nd Day Chrissy Blazer

Princess Sofia, Outerwear

Maria Nilsdotter Iron Claw Ring

Oct 1

Oct 1 Maria Nilsdotter Iron Claw Ring

Princess Sofia, Accessories, Rings