What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 30Nov23-M

Cenius & Bach Flower Pendant Earrings in Amethyst

Apr 20

Apr 20 Cenius & Bach Flower Pendant Earrings in Amethyst

Crown Princess Mary, Accessories, Earrings

Temperley London Clove Velvet Trousers in Elderberry

Feb 2

Feb 2 Temperley London Clove Velvet Trousers in Elderberry

Crown Princess Mary, Bottoms

Temperley London Clove Velvet Jacket in Elderberry

Feb 2

Feb 2 Temperley London Clove Velvet Jacket in Elderberry

Crown Princess Mary, Outerwear