What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Crown Princess Mette Marit, Tops

All tagged 31Aug04

Loewe Senda Bag in White and Brown

Sep 15

Sep 15 Loewe Senda Bag in White and Brown

Queen Letizia, Bags

Prada Block Combat Ankle Boots

Feb 25

Feb 25 Prada Block Combat Ankle Boots

Crown Princess Mette Marit, Shoes

Prada Bow Detail Embossed Loafers

Feb 22

Feb 22 Prada Bow Detail Embossed Loafers

Shoes, Crown Princess Mette Marit

Paul & Joe Double-Breasted Hooded Wool Jacket

Apr 14

Apr 14 Paul & Joe Double-Breasted Hooded Wool Jacket

Crown Princess Mette Marit, Outerwear

Prada Buffalo Sound Lock Bag in Nude Snakeskin

Aug 1

Aug 1 Prada Buffalo Sound Lock Bag in Nude Snakeskin

Bags, Crown Princess Mette Marit