What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 31Aug26-ML

HÈST Mila Dress

Aug 31

Aug 31 HÈST Mila Dress

Princess Märtha Louise, Dresses

Gucci GG Marmont Wide Belt in Black Leather

Dec 22

Dec 22 Gucci GG Marmont Wide Belt in Black Leather

Queen Sonja, Accessories, Princess Märtha Louise