What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

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August 30, 2026

Latest Find

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Lafayette 148 Keyhole Back Wool Nouveau Crepe Midi Dress

Crown Princess Mette Marit, Dresses

Lafayette 148 Keyhole Back Wool Nouveau Crepe Midi Dress

Crown Princess Mette Marit, Dresses

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Crown Princess Mette Marit, Dresses

All tagged 31Aug26-ML

HÈST Mila Dress

Aug 31

Aug 31 HÈST Mila Dress

Princess Märtha Louise, Dresses

Gucci GG Marmont Wide Belt in Black Leather

Dec 22

Dec 22 Gucci GG Marmont Wide Belt in Black Leather

Queen Sonja, Accessories, Princess Märtha Louise