What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 31Aug26-Z

Musto Original Lite Puffer Vest in Navy

Sep 5

Sep 5 Musto Original Lite Puffer Vest in Navy

Zara Phillips, Outerwear

On Running Cloud 6 Waterproof Shoes in Nimbus/Lilac

Sep 5

Sep 5 On Running Cloud 6 Waterproof Shoes in Nimbus/Lilac

Zara Phillips, Shoes

Valley Eyewear Hutch Sunglasses in Transparent Mocha w. Gold Metal / Brown Lens

Jul 12

Jul 12 Valley Eyewear Hutch Sunglasses in Transparent Mocha w. Gold Metal / Brown Lens

Zara Phillips, Accessories, Sunglasses

Equine America Baseball Cap in Navy

Sep 8

Sep 8 Equine America Baseball Cap in Navy

Zara Phillips, Hats

Rolex Yacht-Master 40 Watch in Everose Gold

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Zara Phillips, Watches, Accessories