What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 31Jul25-Leti

Carolina Herrera Polka Dot Drop Waist Dress

Aug 7

Aug 7 Carolina Herrera Polka Dot Drop Waist Dress

Queen Letizia, Dresses

Isabel Guarch Llum Gold and Diamond Earrings

Aug 1

Aug 1 Isabel Guarch Llum Gold and Diamond Earrings

Queen Letizia, Accessories, Earrings

TKEES Mia Sandals

Jul 31

Jul 31 TKEES Mia Sandals

Queen Letizia, Shoes

Antik Batik Massala Tote Bag

Jul 31

Jul 31 Antik Batik Massala Tote Bag

Queen Letizia, Bags