What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 1, 2026

King Carl Gustaf and Queen Silvia visit Jamboree26 scout camp

August 1, 2026

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Duchess of Cambridge, Tops

La Ligne Striped Featherweight Sweater Vest

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Jul 30

Jul 30 Sophie Habsburg Gretel Bag

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Jun 5 Sting Eyewear SST558 Sunglasses

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Jun 3 Giulia Barela Small Pebbles Hoop Earrings

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May 9 Loewe 6041D Watch

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Oct 8 Giulia Barela Africa Ring

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Aug 3 TOMS Valencia Canvas Platform Espadrilles

Sarah Williams

Countess of Wessex, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 30 Sophie Habsburg Gretel Bag

Jun 5 Sting Eyewear SST558 Sunglasses

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

May 9 Loewe 6041D Watch

Nov 28 Oliver Grant Coral Blazer

Jun 13 Tamaris 23787 Sneakers

Oct 8 Giulia Barela Africa Ring

Aug 3 TOMS Valencia Canvas Platform Espadrilles

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