What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Silvia, Accessories, Necklace

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 30 Sophie Habsburg Gretel Bag

Jun 5 Sting Eyewear SST558 Sunglasses

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

May 9 Loewe 6041D Watch

Oct 8 Giulia Barela Africa Ring

Aug 3 TOMS Valencia Canvas Platform Espadrilles

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