What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

All tagged 31Jul26-Soph

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Jul 30 Sophie Habsburg Gretel Bag

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Jun 5 Sting Eyewear SST558 Sunglasses

Sarah Williams

Countess of Wessex, Accessories, Sunglasses

Jun 3

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

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May 9 Loewe 6041D Watch

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Oct 8 Giulia Barela Africa Ring

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Countess of Wessex, Accessories, Rings

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Sarah Williams

Countess of Wessex, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 30 Sophie Habsburg Gretel Bag

Jun 5 Sting Eyewear SST558 Sunglasses

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

May 9 Loewe 6041D Watch

Oct 8 Giulia Barela Africa Ring

Aug 3 TOMS Valencia Canvas Platform Espadrilles

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