What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 31Mar15

Dolce & Gabbana Turquoise Embellished Belt Dress in Brown

May 17

May 17 Dolce & Gabbana Turquoise Embellished Belt Dress in Brown

Queen Maxima, Dresses

D&G DD3076 Sunglasses in Yellow and Grey

Jan 12

Jan 12 D&G DD3076 Sunglasses in Yellow and Grey

Zara Phillips, Accessories, Sunglasses