What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 29 Lindex Lace Blouse

Feb 19 Pilgrim Project Playground Necklace

Sep 4 Superga 2750 Cotu Classic Trainers in Red

Apr 19 Marni Double Breasted Knee-Length Coat in Navy

Dec 23 Seraphine Striped Empire Line Maternity Blouse

Jul 28 Lodi Debra Pumps

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