What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 31Oct21-G

Burberry Kids Cotton Gabardine Trench Coat in Honey

Oct 31

Oct 31 Burberry Kids Cotton Gabardine Trench Coat in Honey

Prince Jacques, Princess Gabriella, Outerwear

Jacadi Corduroy Floral Dress in Navy

Jun 4

Jun 4 Jacadi Corduroy Floral Dress in Navy

Princess Gabriella, Dresses

Adidas Superstar Shoes in White/Red

Sep 5

Sep 5 Adidas Superstar Shoes in White/Red

Prince Alexander, Shoes, Princess Gabriella