What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 31Oct23-MM1

H&M Wool-Blend Cape

Nov 1

Nov 1 H&M Wool-Blend Cape

Crown Princess Mette Marit, Outerwear

Me & Wilma Wilma Clutch

Oct 31

Oct 31 Me & Wilma Wilma Clutch

Crown Princess Mette Marit, Bags

Manolo Blahnik BB 70 Pumps in Black Suede

Jan 15

Jan 15 Manolo Blahnik BB 70 Pumps in Black Suede

Crown Princess Mette Marit, Shoes, Princess Carina

ByTiMo Floral Maxi Dress in Black

Sep 5

Sep 5 ByTiMo Floral Maxi Dress in Black

Crown Princess Mette Marit, Gowns