What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 3Apr18

Moreau Diligence Top-Handle Bag in Taupe

Dec 16

Dec 16 Moreau Diligence Top-Handle Bag in Taupe

Princess Caroline, Bags

Saint Laurent Leopard Print Scarf

Oct 4

Oct 4 Saint Laurent Leopard Print Scarf

Charlotte Casiraghi, Accessories

Nike Air Max 1 Shoes in Anthracite/Black/Club Pink

Jun 8

Jun 8 Nike Air Max 1 Shoes in Anthracite/Black/Club Pink

Charlotte Casiraghi, Shoes

Céline Bi-Material Trench Coat

Apr 24

Apr 24 Céline Bi-Material Trench Coat

Princess Caroline, Outerwear

Saint Laurent ID Tote in Black Suede

Mar 22

Mar 22 Saint Laurent ID Tote in Black Suede

Charlotte Casiraghi, Bags

Saint Laurent Double-Breasted Wool Coat in Black

Oct 5

Oct 5 Saint Laurent Double-Breasted Wool Coat in Black

Charlotte Casiraghi, Outerwear

Carolina Herrera Belted A-line Coat in Black

Jan 27

Jan 27 Carolina Herrera Belted A-line Coat in Black

Queen Letizia, Outerwear

Carolina Herrera Astrud Clutch in Black Leather

Oct 23

Oct 23 Carolina Herrera Astrud Clutch in Black Leather

Queen Letizia, Bags

Elena C Mini Butterfly earrings

Sep 20

Sep 20 Elena C Mini Butterfly earrings

Queen Letizia, Accessories, Earrings

Superga 2750 Cotu Classic Trainers in Full Black

Aug 7

Aug 7 Superga 2750 Cotu Classic Trainers in Full Black

Tatiana Casiraghi, Shoes

Etro Printed Robe Coat With Fur Trim

Aug 3

Aug 3 Etro Printed Robe Coat With Fur Trim

Tatiana Casiraghi, Outerwear

Aquatalia Fallon Chelsea Boot

Jul 4

Jul 4 Aquatalia Fallon Chelsea Boot

Duchess of Cambridge, Shoes

Max Mara Leonida Jumpsuit

Apr 6

Apr 6 Max Mara Leonida Jumpsuit

Crown Princess Mary, Jumpsuits