What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 3Apr25-V

Alexandré de Paris Large Clip

Nov 26

Nov 26 Alexandré de Paris Large Clip

Crown Princess Victoria, Accessories, Hats

By Malina Eira Trousers in Taupe

Aug 26

Aug 26 By Malina Eira Trousers in Taupe

Crown Princess Victoria, Bottoms

By Malina Sandy Blazer in Taupe

Aug 26

Aug 26 By Malina Sandy Blazer in Taupe

Crown Princess Victoria, Outerwear

Saint Laurent Carre Satchel Bag

Sep 27

Sep 27 Saint Laurent Carre Satchel Bag

Crown Princess Victoria, Bags