What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

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Queen Letizia, Outerwear

All tagged 3Dec12

Mulberry Alexa Satchel in Tan Leather

Sep 14

Sep 14 Mulberry Alexa Satchel in Tan Leather

Princess Eugenie, Bags

Giorgio Armani Asymmetrical Pointed Toe Low Heel Pumps

Apr 1

Apr 1 Giorgio Armani Asymmetrical Pointed Toe Low Heel Pumps

Grand Duchess Maria Teresa, Shoes

Giorgio Armani Pointed Collar Blazer

Jul 10

Jul 10 Giorgio Armani Pointed Collar Blazer

Queen Mathilde, Outerwear, Grand Duchess Maria Teresa

Diane von Furstenberg August Tank Top

Mar 12

Mar 12 Diane von Furstenberg August Tank Top

Princess Theodora, Tops

Hugo Boss Jaelly Trousers

Feb 20

Feb 20 Hugo Boss Jaelly Trousers

Queen Letizia, Bottoms

Hugo Boss Jaelly Blazer

Feb 14

Feb 14 Hugo Boss Jaelly Blazer

Queen Letizia, Outerwear

Gucci Jolene Mid Heel Pumps in Black

Oct 28

Oct 28 Gucci Jolene Mid Heel Pumps in Black

Queen Letizia, Shoes

Lulu Guinness Classic Red Lips Clutch

May 22

May 22 Lulu Guinness Classic Red Lips Clutch

Princess Theodora, Bags

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories