What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 3Feb26-Soph

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Chopard Happy Diamonds Necklace in Rose Gold & Diamonds

Jan 23

Jan 23 Chopard Happy Diamonds Necklace in Rose Gold & Diamonds

Countess of Wessex, Accessories, Necklace

Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Dec 3

Dec 3 Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Countess of Wessex, Dresses

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings