What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 3Jan16

Armani Junior Broadcloth Coat in Navy

Mar 24

Mar 24 Armani Junior Broadcloth Coat in Navy

Lady Louise Windsor, Outerwear

Anya Hindmarch Bespoke Large Loose Pocket Pouch in Medium Grey

Mar 24

Mar 24 Anya Hindmarch Bespoke Large Loose Pocket Pouch in Medium Grey

Countess of Wessex, Bags