What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

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Charlotte Casiraghi, Accessories, Earrings

All tagged 3Jul14-Eug

Pinko Abstract Print Contrast Panel Dress

Jan 17

Jan 17 Pinko Abstract Print Contrast Panel Dress

Princess Eugenie, Dresses

Zara Studded Minaudiere

Dec 22

Dec 22 Zara Studded Minaudiere

Princess Beatrice, Princess Eugenie, Bags, Princess Stephanie

Miss KG Kurt Geiger Alba Heels in Black

Dec 22

Dec 22 Miss KG Kurt Geiger Alba Heels in Black

Princess Eugenie, Shoes