What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 3Jul26-Soph

Alex Monroe Tortoise & the Hare Bracelet

Jul 1

Jul 1 Alex Monroe Tortoise & the Hare Bracelet

Countess of Wessex, Accessories, Bracelet

Penelope Chilvers Mary Jane Dali Espadrilles in Putty

Jun 29

Jun 29 Penelope Chilvers Mary Jane Dali Espadrilles in Putty

Countess of Wessex, Shoes

Sting Eyewear SST558 Sunglasses

Jun 5

Jun 5 Sting Eyewear SST558 Sunglasses

Countess of Wessex, Accessories, Sunglasses

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Mara Moon Kidani Earrings

Mar 7

Mar 7 Mara Moon Kidani Earrings

Countess of Wessex, Accessories, Earrings

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Zimmermann Halliday Ruffled Midi Dress

Sep 18

Sep 18 Zimmermann Halliday Ruffled Midi Dress

Countess of Wessex, Dresses