What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

Featured

Self Portrait Boucle Tailored Midi Dress

Crown Princess Victoria, Dresses

Self Portrait Boucle Tailored Midi Dress

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged 3Jun22-Sophie

Jane Taylor Vitula Hat in Pastel Pink

May 2

May 2 Jane Taylor Vitula Hat in Pastel Pink

Countess of Wessex, Hats

Suzannah Alessia Dress in Rose Gold

Jun 3

Jun 3 Suzannah Alessia Dress in Rose Gold

Countess of Wessex, Dresses

LK Bennett Harley Pumps in Leather Sand

Dec 26

Dec 26 LK Bennett Harley Pumps in Leather Sand

Countess of Wessex, Shoes

G.Collins and Sons Diamond Set Infinity Pendant

Nov 14

Nov 14 G.Collins and Sons Diamond Set Infinity Pendant

Countess of Wessex, Accessories, Necklace

Sophie Habsburg Chenille Clutch in Brown

Jun 14

Jun 14 Sophie Habsburg Chenille Clutch in Brown

Countess of Wessex, Bags, Grand Duchess Maria Teresa